The iPhone 3G S beat off challenges from local manufacturers to become Japan’s best-selling mobile phone during July, a study shows.
A report conducted by research firm GkK shows that the 32GB version of Apple’s handset was the number one handset by sales volume last month. In the UK it is the 16GB version that has proved more popular.
The findings are something of a surprise given the very different consumer trends that characterize the Japanese market, where brands such as NEC and Casio enjoy a much larger market share than in Europe and the US.
It is thought that the new-found popularity of the latest iPhone can be attributed to the addition of a host of new features, such as video recording and faster web access, that were absent from earlier editions.
News of the survey comes amid mounting speculation that UK iPhone carrier O2 will lose the exclusive rights to sell the Apple phones later this year.
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