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  5. Android supersedes iPhone in mobile ad battle

Android supersedes iPhone in mobile ad battle

Android supersedes iPhone in mobile ad battle

Android is now the largest smartphone operating system on Millennial Media’s mobile advertising network, it has been confirmed, supplanting the iPhone to reach the top of the tree for the first time ever.

According to Millennial’s figures for ad requests, Android now commands a 46 per cent share, having shot up by eight per cent in the last month. Over the same period, Apple’s share fell by six percentage points and now stands at 32 per cent.

The shift at the top of the tree is the culmination of continuous and dramatic share loss for Cupertino. Just over 12 months ago, Apple’s share was a whopping 70 per cent.

News of developments comes after market research company [ComScore recently disclosed(/mobiles/news/2011/01/androidtrumpsiphoneformarket_share/) that Android is now the US’s second-biggest mobile phone platform. Apple are in third place, while BlackBerry continues to occupy the top spot despite a lukewarm response for its most recent handsets.

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