Amazon is officially launching its much-touted applications store for Android phones today, competing directly with Google’s official Android Market and the third-party owned GetJar.
The download market’s key USP is that a so-called ‘Test Drive’ feature with which users can trial the 3,800 launch apps within the store before committing to a purchase. Unlike the Android Market, app submissions will be closely vetted to ensure quality and guard against objectionable content.
And in a sign that Amazon fully intends to leverage its retail muscle, they’ll also be a free app available to download every day to draw punters away from the market’s established rivals, according to Tech Crunch.
In a bid to launch the store with a bang, Amazon has secured exclusivity for a limited period on the latest instalment of casual gaming phenom Angry Birds – AKA Angry Birds Rio - for Android phones.
However, on its first day of business there’s already a cloud hanging over the launch of the store, with the news that Apple is planning to take legal action over Amazon’s use of the term App Store.
Perhaps not unreasonably the chaps at Cupertino, who are also looking to sue Microsoft on the same grounds, claim that this infringes on its trademark.
Apple’s filing for the impending lawsuit stated: “Amazon has begun improperly using Apple’s App Store mark in connection with Amazon’s mobile-software developer program.
“Amazon has unlawfully used the App Store mark to solicit software developers throughout the United States.”