Anticipation for Apple’s next iPhone continues to mount, as it’s revealed as the most sought-after smartphone in a latest ChangeWave study.
The research outfit polled 4,042 consumers stateside, of whom 14 per cent said they are ‘very likely’ to buy the ‘iPhone 5’ and 17 per cent said they are ‘somewhat likely’.
By comparison, a previous survey conducted prior to the launch of the iPhone 4S found 10 per cent of respondents were ‘very likely’ to pick up the handset and 11.5 per cent were ‘somewhat likely’.
ChangeWave said the figures show an “unprecedented level of advance demand” for the iPhone 5, which “easily dwarfs the advance demand of any previous iPhone".
The next most desired smartphone is Samsung’s still-fresh Galaxy S3, which saw a six-point increase in buying intent since March.
The handset has already shifted 10 million units in just two months of release, already half of what its predecessor, the S3, achieved in its life to-date.
Strong sales of Sammy kit combined with mounting hype for the iPhone 5 has also seen a decline in sales of current iPhone models.
Andy Hargreaves of Pacific Crest Securities told Bloomberg that he expects Apple to sell 24.5 units of iPhones in the current quarter compared to last quarter’s 35.1 million.
However, Apple is sure to make up for the drop when the iPhone 5 lands in September or October, just in time to take advantage of the holiday rush.