The minimal but still unpleasant scuffmarks on the iPhone 5’s chamfered bezel are apparently “normal”, according to an Apple exec.
Since landing last Friday, reports have trickling in that not only is the iPhone 5 more prone to scratches, many units even come scraped and dented in the packaging, suggesting that a manufacturing flaw may be to blame.
However, Apple has a less than sympathetic view of those concerns, with senior vice president of worldwide marketing, Philip Schiller, claiming it’s part of the handset’s normal wear and tear.
Responding to an email from a befuddled owner, Schiller said: "Any aluminium product may scratch or chip with use, exposing its natural silver colour. "That is normal."
That may be so, but it doesn’t explain why there are complaints that a portion of these handsets are reportedly already scratched out of the box.
The majority of complaints suggest these are particularly noticeable on the ‘black & slab’ colourway.
Cosmetic or not, the chips are sure to leave a bad taste in the mouths of early adopters who queued for hours and paid hundreds of pounds for what is otherwise a very decent smartphone.
Apple’s unapologetic stance is clearly to avoid further embarrassment caused by the abysmal new Maps app that swaps Google Maps as the default mapping software in iOS 6.
Do you think Apple should offer replacements or some sort of compensation for these damaged iPhone 5s? Let us know in the comments section below.