Apple has ordered a whopping ten million units of the iPad Mini to be ready for launch, it has been claimed, in the latest sign that the company’s former antipathy towards smaller slates has transmuted into something approaching outright love.
According to Asian component suppliers cited by The Wall Street Journal, the company expects to ship the device at some time during the fourth quarter, chiming broadly with reports that it could drop later this month.
This represents twice the number of orders as the similarly proportioned Amazon Kindle Fire, which is also due to land in the run-up to Christmas.
Apple is expected to sell the 7.85-inch display-toting iPad Mini for between $249-$299 in the US, putting it broadly in line with the Android-powered Kindle Fire and the Google Nexus 7.
To keep costs down, the Cupertino-based tech titan is likely to recycle parts, such as the A5 dual core processor, from earlier iPads and dispense with fripperies such as 3G connectivity and a rear-facing camera.
Wall Street Journal
Was this article helpful?