Apple’s website no longer touts its mapping solution as the “most powerful” around, amid savage criticism of the service’s shortcomings.
Apple Maps, which debuted with the new iOS 6 version of the tech giant’s operating system and is front and centre on the just-released iPhone 5, has been slammed for including misspelled placenames and long-defunct retail chains, as well as missing out some historic UK towns.
In what may be a bid to head off litigation from rivals and opportunistic iPhone 5 buyers with pound signs in their eyes, Apple has now dropped the self-aggrandizing description of Apple Maps as the “most powerful mapping service ever” from a website page extolling its virtues.
The change, which was discovered by CNET, now sees Apple Maps sold chiefly on its “beautiful vector-based interface that scales and zooms with ease”.
Apple’s move comes after CEO Tim Cook last week said he was “extremely sorry” for the problems with Apple Maps and claimed that the company is doing “everything it can to make it better”.
The Cupertino-based gadget-maker’s decision to ditch Google Maps in favour of its own mapping service as the default maps software on the iPhone is intended to cut Apple’s dependence on services developed by Google, whose Android platform is the iPhone’s principal rival in the smartphone sector.
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