Soaring demand for the iPhone 5 helped Apple smartphones become the number-one handsets by market share in the US, new figures reveal.
According to data from researchers at Kantar Worldpanel ComTech, iPhones accounted for 48.1 per cent of smartphones in use over the Pond in the 12 weeks to October 28th.
Handsets powered by Android, meanwhile, make up 46.7 per cent of the market – down from 63.3 per cent previously.
Kantar Worldpanel's Global Consumer Insight Director Dominic Sunnebo said he anticipates that Apple will improve on its showing in months to come and will likely surpass its previous highest market share.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, said: “The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods.
“This time we predict that Apple will beat its previous high of 49.3 per cent and achieve its highest ever share of the US smartphone market within the next two periods.”
The study also discovered that the famously steadfast loyalty of Apple fanboys remains intact in the US, despite criticism in some quarters over somewhat iterative updates for the iPhone on the last two refreshes.
That was underscored by the fact that 62 per cent of iPhone 5 sales were from existing iPhone owners, while 13 per cent and six per cent migrated from Android and BlackBerry respectively.