Reports that social-focused mapping app creator Waze is an Apple takeover target are wide of the mark, a “source familiar with matters” at Cupertino claims.
Earlier this week, it was reported that the tech giant is in negotiations with Waze in a deal that purportedly values the company at between $400 million and $500 million.
Industry wisdom suggested that Apple wants Waze to help improve its justifiably maligned proprietary mapping solution Apple Maps.
Not a bit of it, if an insider cited by CNET can be believed. According to the site’s loose-lipped chum, stories detailing Apple’s interest in Waze are entirely “fabricated” and no meeting between the companies has taken place.
Waze is already loosely affiliated with Apple Maps through providing location details and maps for Israel.
Its appeal to Cupertino was thought to lie both in the social features it could add to Apple Maps, as well as its superior crowdsourced maps that are use data from moving vehicles rather than pedestrian check-ins.
Apple has also recently been linked with a move for sat-nav specialists TomTom.
Was this article helpful?