Apple is about to rip up the iPhone formbook for its next-generation handset, an influential analyst claims, as the purveyor of objets de tech desir bids to see off an ever-stronger challenge from its increasingly bitter rival Samsung.
In a note to investors, Brian White of Topeka Capital Markets said industry leaks led him to believe that the next iPhone, variously informally dubbed the iPhone 5S and iPhone 6, could come in a host of colour options a la cheaper iPods.
Specifically, he backed Apple to launch its challenger in pink, yellow, blue, green, purple, silver and slate, alongside a red edition, a portion of the proceeds from which will go towards research into AIDS treatment.
Citing the same loose-lipped, but anonymous sources, White also backed Apple to introduce screen size variants, giving fresh impetus to long-time chatter about the so-called iPhone Mini. This is expected to be sold for a much cheaper asking price, in a bid to take the fight to Android in the lower-end handset market.
He wrote: "We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach.
“This eventually opens up the possibility for a lower-priced iPhone (i.e., iPhone mini) with a smaller screen size that could allow Apple to further penetrate markets such as China and open up opportunities in India."
Interestingly, Topeka’s man predicts that the next iPhone could be with us as early as May or June – a mere nine months after the current-generation model was launched.
Industry rumblings about Apple’s plans for its sixth-generation smartphone come after app developers claimed to have spotted references to a handset codenamed the ‘iPhone 6,1’ in usage logs for their wares. The discovery fuelled reports that testing on the next iPhone is already ongoing in the environs of the tech giant's Cupertino nerve centre.