Apple could break with tradition and ditch premium materials for the mooted low-cost iPhone, an insider claims, as the tech giant continues to mull ways to keep down the much-rumoured-but-lesser-spotted handset’s asking price.
According to an unnamed source cited by The Wall Street Journal (WSJ), the cheaper handset is likely to retain the look and feel of the current-gen iPhone but could ditch its aluminium construction for less costly polycarbonate plastic.
As has been rumoured for some time, Apple will also purportedly recycle parts from earlier iPhone models as it bids to take the fight to its wallet-friendly Android rivals, also in the name of keeping costs down.
Previous leaks from the company’s supply chain suggested that the kit will feature a smaller screen, giving rise to its very unofficial ‘iPhone Mini’ soubriquet.
Apple’s putative move away from its premium-product, premium-price business model is thought to be aimed at staunching the iPhone’s sliding market share in the face of similarly specc’d but eminently more affordable Android handsets.
The iPhone Mini is expected to enjoy strongest take-up in booming markets in the developing world, not least China and India.
The latest spate of chatter about the long-rumoured cheaper iPhone, which the WSJ reports could land this year, comes amid separate reports that the so-called full-priced iPhone 6 may be with us as early as Q2.
Wall Street Journal