Apple may yet launch a cheaper, smaller iPhone, an update to comments that had seemingly ruled out such a handset suggests.
The Shanghai Evening News, a Chinese newspaper that recently published an interview with Philip Schiller, Apple's senior vice president of worldwide marketing, has quietly tweaked a part of his response that was widely seen as a denial of plans for the handset we’ve come to know as the iPhone mini.
Schiller was originally quoted as saying: "Despite the popularity of cheap smart phones, this will never be the future of Apple's products." In the revision, he apparently said that Apple aims to bring out "the best products" and "will never blindly pursue market share".
By “best products”, Schiller could be simply referring to value for money, which, if the iPad mini is any indication, keeps rumours of a more affordable and compact iPhone very much alive.
As for not wanting to “blindly pursue market share”, this is probably an indication that if Apple does eventually launch an iPhone mini, there’ll be just one each year, so as not to dilute the iPhone brand or flood an increasingly saturated market.
Although details are still thin on the ground, if you put much stock in analyst forecasts, the iPhone mini could land as early as this year, sporting a polycarbonate casing and parts recycled from older models.
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