Apple has quietly rolled out a new payment tool, called iTunes Pass. The service, which forms part of the company’s Passbook mobile wallet, has been soft- launched in Japan.
Users wanting to take advantage of iTunes Pass can take their iOS device into any Apple store, where a member of staff will credit their account with any given amount. That credit can then be used to spend on apps, music, books and movies.
The idea is to give users the chance to build-up iTunes store credit without having to purchase gift cards and upload them manually.
Passbook has become an increasingly important weapon in iOS’s arsenal. It allows punters to use gift cards, access travel tickets and spend coupons on iPhones and iPads and is expected to be a key part of iOS 8.
iTunes Pass is currently only available in Japan. Apple’s official website says the service won’t work in Brazil, Turkey or China, with no mention of other territories.
That suggests Cupertino may be priming it for release in the UK and US.