Pre-orders for the iPhone 6 and iPhone 6 Plus have smashed Apple’s previous record, seemingly endorsing CEO Tim Cook’s decision to bow to consumer demand for larger smartphones.
The tech giant today announced that total pre-orders for the two iterations of the iPhone 6 hit 4 million within 24 hours of going on sale last Friday. The handsets don’t officially hit retail until September 19th.
By way of comparison, last year iPhone 5S and 5C’s opening weekend sales stood at nine million. This term's record pre-release sales put the gadget-maker in strong position to surpass that figure this weekend.
Cook said: "iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do.
"Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can't wait to get our best iPhones yet into the hands of customers starting this Friday."
News of Apple’s plans comes after stock shortages left consumers facing waits of up to a month to buy the iPhone 6 directly from Apple. Networks were also warning of lengthy delays to source stock.
Before Cook assumed the helm in 2011, Apple talisman Steve Jobs rejected the notion of an iPhone with a larger form factor on the grounds that it was too hard to use with one hand.
In a bid to get around that thorny issue, the iPhone 6 and iPhone 6 Plus feature a one-handed mode that brings functions at the furthest end of the display further down, so they’re within easier reach.