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More funding is required to advance Britain's adoption of super-fast broadband networks, the head of a technology firm has warned.

Speaking at the Westminster eForum, which gathers together technology luminaries and regulatory bodies, Ian Fogg called for more allocation of capital to improve broadband infrastructure, such as the use of fibre-optic cable networks.

Should ISPs and the government not act, he warned, there is a very real danger that "the next big thing on the internet may not work in the UK".

Mr Fogg was also critical of the approach broadband providers make for their service in advertising campaigns - in particular of the use of the phrase "up to" in relation to broadband speeds, which has seen both Virgin Media and Sky censured by the Advertising Standards Authority.

He said: "There is no initiative for a single ISP to be honest about the value of next-generation broadband when the majority are permitted to use the 'up to' clause."

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