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A fifth of UK fixed broadband subscribers now have access to 30Mb download speeds or greater, Point Topic has claimed.

The analyst says super-fast subscriptions hit the four million mark in April and are now thought to have reached 20 per cent of UK premises.

"Consumers are starting to switch on to the benefits of more bandwidth and the subscription pricing is coming into range for many of them," Point Topic stated.

In its latest report, the analyst said the decision by Virgin Media to increase its customers' broadband speeds has helped to boost adoption rates.

Point Topic noted that almost 60 per cent of Virgin Media customers now have access to 30Mb download speeds, up from just a tenth two years ago.

At the same time, BT is continuing to extend its fibre broadband network coverage, while the likes of Sky and TalkTalk are promoting their own super-fast broadband services, Point Topic said.

Oliver Johnson, Chief Executive at Point Topic, said that with Virgin Media, KCom, Digital Region and other smaller players like Hyperoptic, there is "more infrastructure competition than ever before".

“Super-fast will be the engine for growth for the broadband future of Britain," he stated.

"The higher costs will deter some but overall there are enough drivers, the most important by far being television, for 30Mb megabits and above to be the norm in most households in the UK in the next two or three years."

However, Mr Johnson warned that there are still "significant sections" of rural Britain which will not have super-fast broadband for years yet.

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