East Yorkshire telecoms firm KC has announced plans to develop a 100Mb broadband network in the Hull area.
The telecoms firm – which offers broadband deals under the Karoo branding – plans to increase download speeds tenfold from the current limit of 10Mb.
KC intends to replace older copper cables with fibre-optic technology delivered direct to people's homes, reports the Hull Daily Mail.
The news provider said that initially, 15,000 households in the region stand to benefit from the arrival of ultra-fast broadband.
KC Chief Executive Kevin Walsh said: "As services like iPlayer and YouTube become more popular and as households connect to the internet using iPads, smartphones and gaming consoles, as well as traditional PCs, the need for more bandwidth and faster download speeds is increasing.
"Installing fibre means we'll be able to meet the needs of the most connected households not just today, but well into the future too."
Construction of the 100Mb network is set to take place over the next 18 months.
KC said levels of demand for ultra-fast broadband would determine whether the network is extended any further in future.