Zen Internet is bracing itself for a surge in bandwidth demand during the London 2012 Olympics, it has been reported.
According to ISPreview.co.uk, the firm has spent several months preparing for the Games, in a bid to minimise the impact on service levels as much as possible.
With many consumers expected to stream Olympics coverage over the internet, the firm has added network capacity and also changed its staffing arrangements to ensure customers have sufficient levels of support.
“We still stick firmly with the policy of no Fair Usage Policy and no traffic shaping on our award winning broadband services," Zen Internet stated.
"This means that with us, unlike many other [broadband providers], you can enjoy your usage allowance at the fastest speed your connection can support at any time, no matter what type of application, service or media you want to access."
However, the company warned that if subscribers plan to watch the Olympics online, they may need to keep an eye on their data usage.