Indian ISPs have been rapped over the use of the phrase 'up to' in advertising claims for its broadband services.
Under the terms of the new regulators from the country's state regulator Telecom Regulatory Authority of India (TRAI) broadband providers will instead be forced to include the minimum speed offered by their service.
The news comes after a report from TRAI on broadband speeds found that although many companies have advertised speeds of up to 256kbps (the speed which is defined as broadband by TRAI), the actual speeds being delivered are often much slower.
A statement from the watchdog said: "Incidences have come to the notice of TRAI where service providers are using words like 'up to' to define broadband speed without indicating the minimum committed speed."
The recommendations of the Indian regulator echo those made by Ofcom, which has called for greater transparency in UK ISPs' advertising.
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