Despite the ongoing credit crunch, broadband customers are still paying too much, according to the results of new research.
A survey conducted by Broadband Expert found that UK broadband customers are paying as much as 70 per cent more than they need to.
The study quizzed 70,000 customers during the first half of the year, focusing on those who had signed up to an 8Mb connection and comparing their deals with those currently available on the market.
Assessing the possible reasons for the disparity, William Harvey, technical director at Broadband Expert, explained: "Customers are not always aware that broadband prices have dropped dramatically in the last few years.
"A customer who signed up for a broadband package two years ago could be paying two to three times the amount they would pay if they signed up to a similar or better package today."
The research concluded that BT and Demon customers were paying the most, while those signed up to Sky and O2 enjoyed the lowest-costing deals.