Switching between different broadband packages provides users with a great chance to negotiate.

That is the conclusion of a new article in the Daily Mail, which explained that broadband customers will need to confront their current internet service provider (ISP) when switching in order to get a Migration Authorisation Code.

Once they have made their request clear, customers will be put through to the ISP's disconnection department, which will often offer them better broadband deals to stay.

"Prices are dropping all the time - £6 a month is about right," Martin Lewis, a consumer champion from moneysavingsexpert.com, told the Daily Mail.

"I threatened to leave my provider, told them what package I was moving to and they matched it - even though it was half what I'd been paying. I saved £70 a year."

Despite this advice, a recent study by moneysupermarket.com indicated that most users (60 per cent) are failing to compare broadband deals to see if they are getting value for money.