Global broadband consumers are increasingly using their web connections to make cheap phone calls, it has been reported.
According to Point Topic, a 15 per cent increase in the number of Voice-over Internet Protocol (VoIP) subscriptions was witnessed between January and September 2009.
The firm estimated that there are now 110 million VoIP users around the world, making savings on their call costs through the use of IP telephony.
John Bosnell, Senior Analyst at Point Topic, said the industry had witnessed "steady growth" despite the severe economic downturn.
"For VoIP though, there is an argument that these conditions are an uptake driver, since you should be saving money if you are making your calls over IP," he stated.
Earlier this week, David Lemelin, Practice Leader and Senior Analyst at market intelligence firm In-Stat, claimed that universal VoIP use was likely among businesses by 2020.