Virgin Media has started to deliver broadband speed upgrades to its fibre customers, it has been announced.
The broadband provider recently announced plans to double the download speeds available to customers on its up to 10Mb, 20Mb and 30Mb tariffs.
In addition, subscribers to Virgin Media's up to 50Mb and 100Mb broadband deals are receiving an upgrade to 120Mb - the fastest speeds currently available on the network.
The firm is carrying out network upgrades over the next 18 months, boosting the speeds available to customers at no extra cost.
"Starting this week and throughout March and April, several areas up and down the country will be upgraded to support double speeds, covering 1.5 million cable homes," Virgin Media stated.
"Initial areas include Newcastle, Ashford, Ipswich, Dundee, Belfast and Cambridge, with customers in other areas to be upgraded automatically as the Double Speeds programme rolls out."
Virgin Media said the faster downloads will ensure customers get high quality access to the "huge growth" in new online services, helping meet the growing demand for next-generation broadband services in the UK
Jon James, Executive Director of Broadband at Virgin Media, said the firm is "delighted" to be boosting its customers' broadband capabilities once again.
"Following our Double Speeds programme, all of our customers will be 'super-fast' as standard and ready to access a new breed of high bandwidth entertainment services," he stated.
Mr James said that by continuing to give customers faster speeds and greater value services, the firm is committed to providing customers the best broadband in the UK.
Virgin Media has delivered a series of speed upgrades to customers in recent years.
In 2007 the firm upgraded its 10Mb customers to 20Mb, in 2008 it bumped up its 4Mb customers to 10Mb and in 2009, 2Mb customers were upgraded to 10Mb.