Two leading UK broadband providers have entered a 'price war' as they bid to attract new subscribers to their packages, it has been claimed.
Writing for This Is Money, Tara Evans explained that TalkTalk and Plusnet recently "slashed" the cost of broadband and home phone services within days of each other.
She explained that Plusnet is now offering up to 16Mb broadband with a 10GB monthly usage allowance and off-peak calls for just £172.50 in year one.
And Ms Evans noted that TalkTalk's new broadband deals allow UK households to access entry-level broadband and calls for just £177 for 12 months.
Conditions do apply to these broadband deals - such as registration deadlines for the largest discounts - but line rental is included in the sub-totals.
As such, UK households may be able to reduce their broadband outgoings by signing up with one of the service providers.
A YouGov survey conducted in 2010 indicated that UK consumers tend to prioritise value for money when selecting a broadband deal.