TalkTalk is urging silver surfers to demonstrate how broadband and the internet is changing their lives for the better.
The broadband provider is promoting Age UK's Internet Champion of the Year competition, which is being run for the fourth time in 2013.
Entrants are required to write about how the internet helps them on a day-to-day basis - whether this is by keeping in touch with friends, getting more out of life or finding the best bargains while shopping.
The person with the best story will receive an expenses-paid trip to London for three days and two nights, and an invitation to the charity’s awards ceremony.
Mark Schmid, Communications Director at TalkTalk, noted that elderly people are the least likely to have used the internet, while almost all those aged 25 and under have logged on.
"This is a real shame because older people could benefit greatly from the convenience the internet brings to day-to-day life," he stated.
"By sharing their stories about how they got online, the challenges they overcame and why it was worth it, people entering the Internet Champion of the Year competition will help to persuade older people that the internet really is worth getting to grips with."
In 2012, the joint winners were 81-year-old Keith Paterson and Brenda O’Mulloy, 83.