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UK consumers want to see improved customer support from their broadband providers, based upon a new study conducted by ISPreview.co.uk.

In a poll of 3,345 broadband users conducted by the news provider, 30.1 per cent said 'support' was the aspect of their internet service they are least happy with.

Consumers were similarly concerned about the reliability (30 per cent) of their broadband connection, with speed (18.7 per cent) the next biggest worry.

Around one in ten respondents (9.7 per cent) saw price as being their primary concern, while 4.1 per cent were found to be particularly irked by service restrictions, such as fair usage policies.

The remaining 6.9 per cent of respondents said there were no broadband provider issues which make them unhappy.

Rewind the clock 12 months and the speed of broadband connections was found to be the number one issue for consumers polled by ISPreview.co.uk.

Some 40.2 per cent of respondents indicated they would like a faster broadband connection, with just 7.3 per cent seeing support as being the biggest issue.

There could be a number of reasons for this change in priorities.

Average broadband speeds have risen in the UK during 2013, thanks to the commercial fibre rollouts undertaken by the likes of BT and Virgin Media, the government-funded BDUK project and also the launch of 4G mobile services.

This means many consumers have been able to upgrade their connection and take advantage of next-generation services for the first time.

But 2013 has also seen a number of broadband providers experience service issues - in many cases unavoidably due to severe weather, cable theft and other technical problems.

So either speed is being seen as less of a concern for broadband subscribers - because many UK consumers have upgraded to super-fast connections - or support and customer service has become a bigger worry.

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