EE has launched a new brand campaign designed to promote its range of broadband deals and other digital communication services.
Through its multi-million pound ‘No Brainer’ campaign, the service provider will focus on what it describes as its "market-leading offers".
A new cartoon character has been designed to feature in the campaign, while Hollywood star Kevin Bacon makes another appearance in the latest TV ad.
EE said the campaign forms part of its brand focus for 2014 and will feature across a range of media channels, including television, radio, press and digital.
Spencer McHugh, Director of Brand for EE, noted that the firm's 4G and broadband offering has "evolved rapidly" since it was launched.
He claimed EE provides "fantastic, market-leading deals which offer something for everyone".
"Our new ‘No Brainer’ creative platform allows us to highlight these compelling offers in a direct, eye-catching format," Mr McHugh added.
He said the campaign will support the wider marketing activity EE has planned for this year.