EE's home broadband deals are now available to all UK consumers, not just the company's mobile subscribers.
Previously you needed to use EE's mobile phone or broadband services to have access to a fixed-line connection, but from today (Thursday June 12th) everyone has the opportunity to sign up.
The puts EE on a level playing field with the UK's other main service providers, with ADSL and fibre broadband accessible to all.
EE offers a variety of broadband packages, including Unlimited Broadband and Calls, and Unlimited Fibre Broadband and Calls.
The firm's Unlimited Broadband and Calls package offers download speeds of up to 17Mb, no usage cap, weekend calls and a free Bright Box wireless router worth £95.
For the first 12 months, subscribers can take advantage of a hefty discount - paying just £2.50 per month plus line rental. This increases to £9.95 per month plus line rental thereafter.
New customers also receive a free copy of Norton 360 Security Protection (worth £59.99) for one year and two-for-one cinema tickets every Wednesday.
Consumers seeking super-fast downloads can sign up for Unlimited Fibre Broadband and Calls, which offers up to 38Mb broadband speeds with no usage allowance.
Subscribers can take advantage of a free wireless router, weekend calls, free Norton Security, and an introductory discount.
The fibre broadband deal is priced at £5 per month plus line rental for three months, rising to £19.95 per month plus line rental thereafter.
There is also the option of an up to 76Mb broadband deal with all the same package features.
This higher-tier broadband deal is priced at £15 per month plus line rental for three months, rising to £29.95 per month thereafter.
EE is offering an additional incentive to consumers, in a bid to encourage them to switch to its home broadband service.
It has pledged to credit switchers up to £100 for any cancellation or buyout fees owed to the broadband provider they are leaving.