UK Broadband (UKB) could be set to challenge the dominance of the major internet service providers in London.
The company - a sibling of Hong Kong-based telecoms giant PCCW - is to launch 4G and fixed-line services in the capital.
UKB is expanding its London network and targeting parts of the city which have been overlooked by the likes of BT and Virgin Media.
According to the Wall Street Journal, UKB is to launch a new consumer-facing brand called Relish.
This will use national radio spectrum previously acquired by the company, in order to deliver super-fast broadband services to Londoners.
UKB plans to use both fixed infrastructure and long-term evolution mobile technology to deliver broadband, while the firm also has a roaming agreement in place with an as-yet-unnamed partner.
Some years ago, the company launched wireless broadband services in Reading using the Now brand.
However, the service was discontinued in 2009 as UKB switched focus to next-generation wireless technologies.