Consumers with a TalkTalk broadband, home phone and TV bundle can now watch 'The LEGO Movie' on-demand via TalkTalk Box Office.
Essentials TV and Plus TV subscribers can rent the cinematic smash-hit - the first-ever full-length LEGO adventure - for 48 hours for £4.
The movie becomes available on TalkTalk Box Office on the same day as its DVD release - ensuring one million viewers with the firm's YouView service can access it.
Other titles launching on TalkTalk Box Office this month include 'Non-Stop', 'The Book Thief' and 'The Grand Budapest Hotel'.
Later this summer, 'Rio 2', 'Muppets Most Wanted' and 'Captain America: The Winter Soldier' will also come to the on-demand film service.
TalkTalk is also launching free ‘Tasters’, which allow customers to sample popular channels typically included in its paid-for Boosts.
The first of these tasters will launch on the weekend of August 1st and 2nd, where the Disney Channel, Disney XD and Disney Junior will be free to watch all weekend.
Henrik Karlberg, Head of Pay TV at TalkTalk, said the service provider has "a huge summer of entertainment lined up".
"'The LEGO Movie' and Disney Taster weekend are the perfect addition for lovers of family entertainment," he stated.
Mr Karlberg claimed his firm is "the champion of flexible TV" and the only provider that allows viewers to dip in and out of the content they love.
"Whether it’s enjoying additional sports, movies, or kids channels for just a month, or in some cases a day at a time, you can have a little bit of what you fancy when it suits you," he stated.
"It’s TV you’ll be glued to, not stuck with."