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oxlade-chamberlain bt sport ad

BT is launching a new advertising campaign ahead of its second season covering the Barclays Premier League.

The Special One, Zumba and a case of mistaken identity feature alongside some of the most memorable moments from BT Sport's debut campaign in 2013-14.

With the tagline 'You have to see it to believe it', the TV ads showcase the effects of BT Sport's coverage on players, managers, spectators and fans.

In the first advert, Chelsea manager José Mourinho makes his BT Sport debut, having recently signed a three-year deal to appear on the subscription sport service.

Another clip sees Liverpool and England striker Daniel Sturridge teaching a Zumba class his trademark goal celebration.

And in a third advert, Arsenal forward Alex Oxlade-Chamberlain appears in an identity parade line-up with four other players wearing Kieran Gibbs masks.

The scene refers to an incident in Arsenal’s 6-0 defeat by Chelsea last season, when the wrong player was sent off for handball.

The TV ads are part of a multimedia BT Sport campaign which also features outdoor poster sites, press, online, radio and social media.

David James, Marketing Director at BT Consumer, said BT Sport’s first season was "packed with so many unmissable moments". 

"The adverts we’ve created dramatise those moments and look forward to another season of top class Barclays Premier League action," he stated.

"We want to remind people who missed BT Sport’s first season that you really have to see it to believe it."

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