Mobile broadband data usage has increased significantly in the last 12 months, owing to the rising popularity of next-generation services.
EE says that although the amount of time people are using their mobile devices has remained stable, 4G data traffic has risen by two-thirds.
EE’s super-fast mobile subscribers are consuming much more data than Orange and T-Mobile customers who remain on 3G mobile broadband plans.
According to EE, 4G is increasingly the preferred connection for UK customers because of its reliability and fast data speeds.
The number of people using fewer or no public Wi-Fi services since getting 4G has reached 54 per cent, while 30 per cent are using less or no home broadband.
Some 60 per cent of customers said they are saving time with 4G, with 13 per cent gaining an hour’s leisure time per day.
And over three-quarters (77 per cent) of 4G customers claimed they are now working more effectively on their mobile devices.
EE Chief Executive Olaf Swantee said that with more than four million customers and over a year’s experience delivering 4G, his firm is in “a unique position” to understand how super-fast mobile is changing the way people use their devices for work and play.
“It is key that we continue to extend the social and business benefits of 4G to as many people as we can,” he stated.
“We remain on track to cover another ten million people with 4G this year, bringing change to even more people across the UK.”
Ed Vaizey, Minister for Culture and the Digital Economy, said EE’s research provides “a fascinating insight” into how Brits are using their mobile devices.
He said a 66 per cent rise in average monthly data use in just 12 months is “a remarkable leap” and shows the difference 4G is making to how we use our mobile devices.
“The rollout of 4G is crucial for the UK’s digital infrastructure and will have a real impact on our daily lives,” Mr Vaizey stated.