Millions more sports fans across the UK will be able to enjoy live Sky Sports coverage this Saturday August 16th.
For one day only, households with a Sky, Virgin Media or TalkTalk TV subscription will be able to watch Sky Sports for free.
The Sky Sports Open Day - which coincides with the first day of the new Barclays Premier League football season - offers 24 hours' free access to seven channels, including the new Sky Sports 5.
Among the TV highlights for sports fans this Saturday are Arsenal v Crystal Palace from the Emirates Stadium, and coverage of day two from the Fifth Test between England and India.
PSV Eindhoven v NAC Breda will be broadcast at 5:30pm on Sky Sports 5, while PGA golf will air from 6pm on Sky Sports 4.
Consumers who sign up for Sky TV with Sky Sports are currently able to take advantage of free broadband for two years.
If they want to access super-fast fibre broadband, the cost is just £10 per month for the first 12 months.
The price reverts to £20 per month for fibre at the end of the introductory offer period.