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Virgin Media added another 40,100 broadband customers during the first three months of 2014, taking the total to 4.4 million.

The broadband provider added another 189,700 super-fast customers between January and March, including new subscribers and those upgrading their services to receive faster download speeds.

Over a third of Virgin Media customers are now on 60Mb speeds or faster, up from 27 per cent at the end of Q1 2013.

Peak internet usage has also grown significantly over the last 12 months, rising by 60 per cent.

Virgin Media also increased its TV subscriber base during Q1 2014, adding another 155,200 more TiVo customers.

This means 2.1 million viewers use the TiVo service, or 56 per cent of Virgin Media's TV user base.

Overall, the company acquired 15,000 pay-TV subscribers during the quarter, however the discontinuation of free TV meant it saw a net decline of 1,000 households to 3.7 million.

Tom Mockridge, Virgin Media’s Chief Executive Officer, said the firm's positive momentum as part of Liberty Global continued during Q1 2014.

He explained that the company added twice as many new customers as in the equivalent quarter 12 months ago, and this contributed to a six per cent rise in operating cashflow.

Mr Mockridge claimed Virgin Media is investing further, boosting broadband speeds and adding more great TV entertainment for viewers to enjoy.

“Virgin Media’s unrivalled network provides people with the speed and capacity they need to keep up with their busy lives," he stated.

"The number of customers connecting at least five devices to their home broadband has doubled in the past year and we have seen peak internet use soar 60 per cent in that time."

He noted that more than a third of Virgin Media customers have already chosen 60Mb broadband or above - speeds that are five times faster than the national average.

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