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It could take some time for fibre broadband adoption rates to pick up in the UK, it has been claimed.

Hugo Pickering, founder of the Cotswold Broadband Group - set up in 2011 to help rural communities improve their connectivity - told the Oxford Mail that there could be a lag period following the installation of super-fast network infrastructure.

He explained that one of the problems for UK consumers suffering from slow broadband speeds is that they are tied into an agreement with their existing service provider.

As such, they need to wait until the end of their contract before upgrading to a fibre-based broadband package.

Mr Pickering claimed the need is there for super-fast services, with 70 per cent of people living in rural areas wanting a speed boost.

"But if they are in a contract with an internet provider they can’t just step out of it, so people shouldn’t be surprised that take-up rates don’t suddenly leap up," he stated.

"It takes a while for it to filter through.”

The government is targeting 95 per cent broadband coverage by 2017 and 99 per cent by 2018.

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