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Sky Broadband Shield is now reportedly active in more than 70% of Sky customers' homes, with a number of families utilising parental controls on top of the malware and phishing protection it provides.

Free to all customers, Sky claims Broadband Shield gives users the ability to enjoy the internet in a safe environment, with features including a watershed function that enables families to protect their children from unsuitable content, while maintaining the flexibility to pick and choose the categories that are filtered and even the time of day for it to be active.

The protection tool was first released back in 2013, with Sky initially asking existing and new customers to opt in or out.

However, at the beginning of January 2015, Sky rolled out Broadband Shield to all customers who had not already made a choice.

The decision to roll out Sky Broadband Shield was mainly taken on the back of the government's challenge to providers to offer more protection to children and families online.

By ensuring that Sky Shield's default setting was 'on' and making it easy to adjust or decline at any time, the company was able to give customers an informed choice as to how they monitor and restrict their internet use, where necessary.

The provider claims this approach caused customers to take more of an interest in the service, which Sky said was much more effective in emailing subscribers beforehand.

Throughout the roll-out, which lasted six months, Sky claimed it only received 27 calls from customers asking for help with the protection service, which the company claims serves as testament to its user-friendly approach.

The uptake in security services is set to increase further over the next few weeks, after Sky announced the launch of what it says is its best-ever fibre broadband offer of superfast Sky Fibre broadband free for 12 months, giving switching customers even more choice and better value.

Lyssa McGowan, Director of Sky Broadband, said: “As more customers choose Sky for better quality and value, we are committed to ensuring everyone can choose to enjoy the internet in a safe environment. We’re proud of Sky Broadband Shield and the approach we took to ensure that millions more people are safer online.”

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