Sky customers who sign up for any TV package will now get a cutting-edge Sky Q set top box, with the news that Sky has phased out the ageing Sky+ boxes.
Sky Q has been touted as a game-changer principally thanks to its so-called Fluid Viewing feature.
This allows users to pause and pick up shows on multiple TVs and devices around the home with a Sky Multiscreen subscription.
Users of the service are also able to take their recordings with them wherever they are, to make their viewing experience even more flexible.
There are two Sky Q boxes to choose from: a 1TB model and a 2TB model, with some key differences between them.
Opt for the 1TB box and you can watch Sky TV simultaneously on two sets and stream recordings around the home on one tablet.
Choose the 2TB box and you can watch Sky TV in three rooms and stream to two tablets in your home.
The standard Sky Q 1TB box allows users to record up to three shows and watch a fourth live, while the higher-end 2TB box lets people record up to four programmes and watch a fifth live.
The former stores up to 500 hours of TV, while the 2TB has more than twice as much storage capacity.
The higher-end 2TB Sky Q box also offers the option to watching movies and live Premier League in 4K (Ultra HD).
Sky this week announced the addition of some new features to Sky Q designed to make it easier for sports fans to follow the latest action.
The Sports Split Screen: Live Streams function allows Sky Q customers to watch two live streams side-by-side, with users being able to tailor their match choices so they can watch two football or tennis matches at the same time.
Alternatively, they can choose Race Choice to follow a Formula 1 race from different camera angles, or catch up on video highlights from the Premier League or F1 alongside live action with the Sports Split Screen: Video Clips function.
Deals that include Sky Q
Sky Q is currently being offered as part of several different packages, the most wallet-friendly of which is the Sky Broadband Unlimited & Original Bundle TV.
This 12-month deals costs £23.35 per month (plus £17.40 line rental) and offers more than 30 channels including Sky Atlantic, Sky1, FOX and Sky Sports Mix, for 12 months.
The package also features broadband speeds of up to 17Mbps, unlimited downloads and a choice of various rewards worth £25.
At the other of the pricing scale is the Broadband Unlimited & Box Sets Bundle TV, which costs £41.35 (plus £17.40 line rental).
This also features 17Mbps broadband with unlimited downloads, as well as a choice of rewards worth £25, only this time with the Box Sets Bundle, which features more than 350 Sky Box Sets on demand and in HD.
Both deals include the 1TB Sky Q box.
Customers who want to use Sky Q’s Fluid Viewing feature can sign up to Sky Multiscreen service for an additional monthly charge of £12.