TalkTalk has signed a deal that ensures premium Sky content will remain available to its TV customers.
The agreement means TalkTalk TV subscribers will continue getting access to channels such as Sky Living and Sky 1, as well as live and on-demand content from Sky Sports, Sky Cinema and pay-per-view service Sky Box Office.
This is the latest in a series of moves by TalkTalk designed to bolster its presence in the TV market.
For instance, it added BT Sport channels to its offering ahead of the current Premier League season.
Furthermore, the company recently launched the TalkTalk TV Store, which offers users the ability to stream, rent and buy popular boxsets and movies without a monthly subscription.
Aleks Habdank, Managing Director of TalkTalk TV, commented: "This deal is an unequivocal demonstration of TalkTalk’s continued commitment to TV.
"Our service is going from strength to strength and our ambition to be the UK's best value for money TV provider - offering customers flexible access to the widest range of free and paid for content - is firmly on track." Mark Winterbottom, Business Development Director at Sky, added that it is delighted to take its partnership with TalkTalk a step further.
He said this latest deal ensures that TalkTalk TV customers will continue enjoying the "quality and breadth" of Sky's content for many years and "demonstrates our ongoing commitment to broad distribution".
TalkTalk is also focusing on upgrades to its set-top box that will be unveiled later this year.
The company says its enhancements will make it faster and easier for viewers to find more of their favourite programmes, as well as offer a more personalised viewing experience.
"Our investment in YouView, our app-based service, and securing some of the best content available is incredibly valued by our customers," Mr Habdank said.
"TV continues to be a driving force for growth and customer loyalty and remains a priority for our business."