TalkTalk has revealed 1.6 million of its customers have signed up to Fixed Low Price Plans in the last year.
In October 2016, the provider began offering the option of fixing broadband prices for 18 months to prevent customers experiencing "bill shock".
The company then announced in January it was extending this proposition further, ensuring people with 12 or 24-month contracts will not see prices go up during this period.
According to TalkTalk, this has proved a popular offer, with 1.6 million customers now benefiting from Fixed Low Price Plans.
A third of these people have chosen to fix their prices for 24 months, which the provider believes is a sign that customers value peace of mind in the current economic climate.
TalkTalk stated that it is the first and only broadband provider to give customers the option of fixing their broadband price for up to two years, thereby "bucking the trend of mid-contract price hikes", as it offers the same deals to both new and existing customers.
Tristia Harrison, Chief Executive of TalkTalk, commented: "We have remained firm in our commitment to putting our customers first and we will continue to offer great value and stability in times of economic uncertainty.
"Our focus on understanding what matters to our customers has proved to be the right thing for them and our business, cementing TalkTalk’s position as UK’s value telecoms provider of choice."
TalkTalk stated that the introduction of Fixed Low Price Plans has helped to improve customer satisfaction levels, with more people choosing to stay with the provider.
The offer has also helped to attract new customers, with figures showing the provider secured 46,000 new broadband subscribers during the six months to September 30th.