Millions of Virgin Media customers face paying more for their TV and broadband services from today, as the company implements a planned series of price increases.
From October 1st, most customers will see their monthly bill rise by between £2 and £4 a month, the Express reports, with Virgin saying the average increase will be £2.20. However, the exact figure will vary depending on each user's contract and the services they are subscribed to.
Virgin announced the move several months ago, and all affected customers should have received a letter or email outlining what their increase will be.
In a statement, Virgin defended the rises, noting that while price increases are "never welcome", the company felt the move was necessary for it to continue investing in its network and support the services it offers to consumers.
The firm explained that last year, broadband usage across its network increased by 31 per cent.
"Increasing prices is not a decision which we take lightly," a spokesperson for Virgin Media stated. "We work hard to keep our prices competitive while continuing to invest in our network and improve the services we offer our customers.
"And of course, you'll still enjoy things like inclusive servicing and repairs for your peace of mind."