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Customers growing disgruntled over broadband service

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Posted 21st November 2007 at 4:44pm by Alex Buttle

Customer service and Satisfaction

Growing levels of customer dissatisfaction have been detected in the UK broadband market.

According to figures from Ofcom's second annual consumer experience reports, the number of broadband customers describing themselves as very satisfied or fairly satisfied with their service dipped from 92 per cent last year to 88 per cent.

Meanwhile, the proportion of customers who said they were very happy with their service was also down - from 45 per cent to 37 per cent – while those who considered themselves very satisfied with the value for money they receive from their deal fell by seven per cent to 26 per cent.

The extent to which customers are becoming disgruntled was born out by the finding that 40 per cent are quite likely or very likely to switch provider this year in search of a better deal.

News of the study's findings comes amid high-profile newsstories in which broadband providers have been censured for failing to provide customers with advertised speeds for broadband connections.

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