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Broadband gives TV channel local focus

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Posted 30th July 2008 at 12:00pm by Alex Buttle

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A new Scottish TV channel in the offing plans to use broadband as a means of focusing its content on a local level.

SMG, which arose out of STV - the Scottish ITV franchise - plans to launch a public service-based ad-funded channel on digital television.

As the group intends to tailor the channel to specific areas of Scotland, it is considering broadband as a method of delivering local content.

"Provision of local TV is a natural part of the hierarchy we're trying to build and this will be aimed initially at the main Scottish cities," said SMG chief executive Rob Woodward.

He continued: "If we get the DTT capability we're after, we could have local breakouts on the channel. We're also looking at broadband delivery."

Broadcast magazine reports that SMG has submitted its plans for the channel to industry regulator Ofcom.

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