Vodafone looks to have made in major breakthrough in the mobile broadband market with the launch of a new USB modem stick.

The USB Stick Pro combines the 3G connectivity of a dongle with the storage facility of a memory stick, making for an ultra-convenient device for mobile broadband customers.

Coming with a retractable USB connector, the dongle doubles up as a 4GB memory card and the mobile broadband provider has offered a number of new offers to celebrate the product's arrival.

The 3GB package offered by Vodafone comes down to £10 per month for the first three months of a two-year contract, down from the previous price of £15.

Meanwhile, those opting for the £20 5GB offer will be handed a £5 discount over the same period.

Gordon Kelly of Trusted Reviews enthused: "While the mobile broadband market has seen plenty of improvement in its pricing, the actual dongles offered by the telcos have remained largely uninspiring - until now."