Broadband users in Europe that listen to digital music are most likely to buy their tracks from iTunes.

That is according to Strategy Analytics' recent research, which showed that listeners from the continent with high-speed internet connections are more than twice as likely to use the Apple-owned online outlet than any of its competitors.

According to Strategy Analytics representative Jia Wu, the service is particularly popular with those who are regular broadband users.

He commented: "Heavy users show a much stronger preference for buying digital music from iTunes or directly from a record label, while casual users demonstrate a relatively higher preference for buying digital music from big internet brands, such as Amazon, or directly from their broadband service provider."

Amazon and eBay were among the other web-based retailers to perform well, with MTV also taking a share of listener base.