British broadband customers are beginning to lose trust in their ISPs, the results of a recently-conducted survey show.

A study by ISPreview has revealed that 44 per cent of Brits questioned have less trust in their broadband providers now than they did a year ago.

Further figures show just a quarter (25 per cent) of those quizzed claim to have a high level of trust in their ISP.

"Customers with a high degree of distrust are obviously far more likely to look elsewhere for an alternative," was the assessment of ISPreview.

"Trust is all about reliability and predictability; it’s important for ISPs to make sure that the service they provide doesn’t fall too far short of expectations and avoids making unexpected negative changes to existing packages."

With 39 per cent, poor performance was found to be the number one reason cited for lack of trust in a broadband provider.