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Broadband important to three quarters of UK

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Posted at 9:06am by

People typing in an internet cafe

Almost three quarters of people in the UK view a broadband connection as important to their lives, a new investigation has shown.

Research published today (June 3rd) by the Communications Consumer Panel (CCP) has revealed that an increasing number of Britons see high-speed internet access as a vital utility alongside water and electricity.

The findings of the study will now be used to support the government's Digital Britain plan, which aims to make 2Mb broadband universal by 2012.

Anna Bradley, chair of the CCP, noted: "In the ten years since broadband was launched, fast always-on access to the internet has made a huge difference to all of our lives."

Ms Bradley added that as take-up of high-speed internet connections has increased, policymakers have begun to consider whether they should "provide a guaranteed minimum level of service".

New research published last week by the BBC outlined the task facing the government as it attempts to implement its Digital Britain plan. The study showed that approximately three million Britons cannot access 2Mb broadband.

More news on: Consumer trends

1 comment

  • Chris Stening, MD Easynet Connect, 10th June 2009.

    It's interesting that consumers are now considering the internet as a utility, as research suggests this has long been the opinion of businesses in the UK. As early as May 2008, 71% of SMEs said their business could not cope for more than a day without the internet, and with the growth in cloud computing, we'd expect that to be far more by now.

    Consumers are also catching up with businesses when they say they're interested not just in the speed of their connection, but more specifically its ability to support the services they want. As companies take more of their applications online, they demand not only fast internet, but a service that is reliable and well supported. Business ISPs are doing everything they can to ensure this is available, as they know that SMEs are the lifeblood of the UK, and internet service should be the last thing they have to worry about.

    Reply

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