This week for instance saw the introduction of a limited period offer from Virgin Media that promises takers a definitely-not-to-be-sneezed-at saving of £50. Available through Top 10 Broadband, the incentive applies on all the broadband provider’s triple play fibre optic broadband packages. And it’s even on offer with a quad-play bundle that teams fast broadband, landline calls, on-demand TV and mobile telephony.

But if it’s mobile broadband that you’re in the market for, you’re also well catered for. Vodafone is currently offering freebies - including everything from travel vouchers to £10 to spend at Amazon - with selected dongle and broadband laptop deals.

To borrow a well-worn advertising slogan, we know that every little helps. And that’s why from here on in we’ll highlighting the best limited-period deals every week. Stay tuned and we’ll show you how to cut back without cutting yourself off from the digital revolution.