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Illegal filesharing plans could block broadband innovation

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Posted 27th August 2009 at 6:19pm by Oliver Folkard

Customer service and Satisfaction

Cutting off people suspected of filesharing could serve to hurt broadband innovation by discouraging music companies from coming up with new approaches.

In the past, music piracy has helped to spur on the development of streaming applications, such as Spotify, which raise revenue primarily through advertising.

However, the Guardian suggested that 95 per cent of all music files in online circulation are still unlicenced tracks.

Now the UK government looks set to adopt a hard line similar to that of France's president Nicolas Sarkozy, distancing itself from the approach outlined in the Digital Britain report.

"While it is important to tackle filesharing, this approach, if implemented, is not going to help anyone's case - and especially not the record industry's at a crucial time when it is cleaning up its tarnished image," Eamonn Forde said in a column for the newspaper.

He urged record labels to continue on the path towards reinventing themselves for the digital age, regardless of the stance taken on piracy, or risk becoming even more of an "anachronism" in the broadband age.

More news on: Customer service and satisfaction, Future developments

1 comment

  • Dave Slater, 2nd September 2009.

    i understand the urgency of media companies wanting to reduce illegal file sharing as soon as possible but i really do feel that there should be more concentration on offering new ways of accessing music legitimately in the digital age.

    For those people who have become accustomed to obtaining music via p2p services and such, what do these big companies and the government think these consumers are going to do; go straight out to the shops and buy music thus lining the pockets of the record industry sector once more? i highly doubt it.

    I strongly feel, aside from the 'i want it because its free' mentality of some people, that others will feel annoyed at being told, in this digital age, what they can access, how, in what format and when they can obtain the product. In a time where everyone seemingly wants everything yesterday, the music industry needs to move with the times and provide a better service than it currently does.

    Just yesterday i saw an advert for a £14 compilation CD which is out now. This here is the problem in my opinion......record companies believing they can still compete in the same way (price) with a physical item compared to a digital item of the same quality...which is significantly cheaper in price.

    The model needs to change and what these big companies need to do is stop discussing this issue amongst themselves and get ideas from the consumers, maybe then we will start to get somewhere.

    Reply

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