Internet service provider (ISP) Vaioni has taken steps to reduce the cost of UK Ethernet access by launching a new service called The Channel.

The UK-based firm is now offering network connections from £387 plus VAT per month for 10Mb access, with 100Mb available for £687 per month, reports ISPreview.

Vaioni's Sachin Vaish said that 2010 looks set to be a great year for the company.

He stated: "This National Leased Line product set offers a fixed price for a 10Mb and 100Mb practically anywhere in the UK.

"We are very excited with this launch and hope The Channel finds the product set really useful as we are expecting great demand for the service."

Earlier this month, it was reported that broadband provider TalkTalk was working to install Ethernet fibre cables between its network exchanges.

Alex Hollingdale, Director of Product Management at the ISP, said £20 million worth of upgrades were being carried out by TalkTalk over the next few months.