Virgin Media offering cheaper Sky content from next month

Posted 14th June 2010 at 12:07pm by Oliver Folkard

Leading internet service provider (ISP) Virgin Media will start offering cheaper access to premium Sky TV content from July 1st, boosting the appeal of its broadband TV bundles.

The ISP says it will "pass on big savings to customers" by making Sky Sports and Sky Movies packages available for just £13.50 a month extra over its digital TV platform.

According to Virgin Media, subscribers will be able to save up to £108 per year when the new pricing structure comes into effect.

For Premier League football and Test cricket fans, the Sky Sports Collection - comprising of Sky Sports 1, 2, 3 and 4 – can now be accessed for just £20.50 per month.

"It's never been a better time to be a Virgin Media customer," the ISP stated.

Earlier this year, media regulator Ofcom ruled that Sky must allow rival subscription TV providers to offer premium sports and films at a reduced price, a decision which is being challenged by the satellite broadcaster.

Related news

2 comments

Only show comments

Techtotaller, 14th June 2010.

But how does Virgin Media support sport in this country? Where's their investment? I might not like Sky, but at least they've invested in their product. The result is that the Premier League became one of the richest leagues in the world.
Reply
Andrew L, 16th June 2010.

Where exactly do you think the money you pay Virgin Media for Sky Sports goes to? That's right, back to Sky. And more besides if these prices stick, as Virgin are probably subsidising the cheapest offers. More people paying for Sky Sports equals more money for Sky wherever you get the channels from.

As for the Premier League being one the richest leagues in the world. Haven't they managed that massive amount of money well? Look at Portsmouth, West Ham, Liverpool, Manchester United...
Reply